Choosing Friendly Domain Names To Improve SEO
Back in the 90s, and early 2000s most companies would have been happy with one domain name that was at best their company name, and even more happy if it was a .com. Things have moved on and the problem is most companies provide more than one product or service. Friendly domain names can help your company increase web traffic and in turn business by making it easier for your prospective clients to find you.
Friendly domain names also make your company domain more memorable. After all who's going to rember A-B-C-ImpExps.biz as opposed to ReliableInternationalShipping.com. It may be longer, but it explains your company's services and easy to spell.
With this in mind, it's not a bad idea to purchase multiple domain names that reflect your key business products or services such as stalbansplumbing.com and redirect to your main site or even to a smaller microsite explaining the product or service.
Choosing Your Friendly Domain Name
If you are looking to choose a friendly domain name, then we recommend you consider the following points:
- Stick with a .com or .co.uk - There are other domains, but these are the most common in the UK
- Make it short and snappy - Three words or less should suffice. If you serve a particular area, why not include the county or town ie windowcleanerherts.com
- Don't use numbers or dare I even mention it hyphens - direct-marketinguk.com or was it direct-marketing-uk.com? Too much to remember and overkill
- Type In Traffic - A lot of people just enter terms into the address bar such as besthotelsinlondon
- Add your location to the domain - Use a location such as Kent, Essex or London as these are terms people regularly enter into search engines such as Tree Surgeons Maidstone.
GiraffeDog.net can help provide your company or organisation with advice on domain names as well as a reliable web hosting solution, all powered by our content management system; InfernoCMS. Why not contact us on 0207 099 6275 to discuss your requirements?
